The Beginning

After my bodybuilding days, I discovered the sport of strongman and became aware of the toll that heavy lifting takes on the body. With this newfound passion, ensuring safe training became crucial to me.

At the time we founded this company, only a few equipment companies provided decent options. As a Canadian, it often meant ordering from the US, which came with hefty costs for quality neoprene or elastic gear necessary for secure heavy sets.

Calculating the Canadian to US dollar conversion rate, along with additional expenses like duty, shipping, and a 15% sales tax, became necessary. For instance, a $70 US neoprene knee brace would end up costing around $120 Canadian by the time it reached your doorstep. Purchasing all the required exercise accessories would be excessively expensive. I knew there had to be a better solution.

That's when we decided to take matters into our own hands and start crafting our own equipment. Our ongoing goal has been to supply the market with high-quality products at the most affordable prices.

And that's our story.